Ever sat down to post on social and realized you’ve got…nothing? Meanwhile, your blog is sitting there like a sad, neglected plant, one lonely post in the corner, while Instagram, LinkedIn, and your email list are all glaring at you like, “Cool, but what about me?”

The truth? You don’t need more ideas. You just need to stretch the ones you already have.

Why Repurposing Isn’t Lazy

Repurposing gets a bad rap, like it’s cheating. But honestly? It’s smart.

One good idea can stretch across five platforms without looking like copy-paste spam. You get consistency, your audience gets reminders (because trust me, they didn’t all see it the first time), and you stop feeling like you’re always behind.

The One-to-Five Plan

The problem isn’t whether a tool has color-coded labels or built-in uLet’s take that blog post sitting in your drafts and put it to work:

1. Start with the Anchor (Blog or Long-Form Post)
This is your big idea, written out once. Maybe it’s “3 Spreadsheet Fixes That Save You Hours Every Month”. Doesn’t have to be perfect, it just needs to exist.

2. Turn It Into an Email
Shrink it down to one main tip, add a quick story, then link back to the blog. Boom! Email done.

3. Pull 2–3 Social Posts

• Grab a punchy line → Turn it into a quote graphic.
• Break down one of the steps → Make it a carousel.
• Snap a screenshot → Post it with a caption like, “Yes, I made this mistake so you don’t have to.”

4. Make a Short Video
Take your favorite part of the blog and talk it out for 60 seconds. Doesn’t need editing magic. Just your face, your voice, your example.

5. Expand It Elsewhere
LinkedIn post, podcast pitch, YouTube short…pick your playground. Same idea, new audience.

Bonus Tips (So You Don’t Overthink It)

IRepurposing doesn’t just save you time. It saves your energy, your sanity, and your content consistency.

You don’t need to come up with something brand new every time you open your laptop. You just need a system to stretch what you’ve already got.